Feel the Difference

 

Product packaging of different consumer markets catch with its passion for detail and the amazing development load of marketing and design teams. It’s no surprising that cigarette packaging is in first row at the point of sale, too, due to special editions and new product families.

The packaging of the new Marlboro Gold line of Philip Morris International, which is currently launched on the international market, was supposed to captivate with a haptic effect, however not by using the embossing technology but an LCC varnish. A long way of research & development testing different engraving technologies proved the cylinders made by the Daetwyler Direct Laser technology to be the only satisfying solution due to technical features like cell depth, fine halftone screen, high colour volume etc.

As a leading pre-press market player Janoschka Group currently manufactures direct laser cylinders at four production sites in Germany, Russia and Malaysia and is again the pre-press and laser specialist that was able to correspond with customer’s expectations.

“We are proud of this success confirming Janoschka Group as competent and reliable partner also for new developments. The packaging industry is quite demanding and we respond to this demand”, says Gerhard Hattinger, Business Manager Tobacco.

Further information at
Gerhard Hattinger
Business Manager Tobacco Janoschka Group
++49 7825 849 312

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