Tasty News

 

Bahlsen pastry has ever been a synonym for pleasure and zest of life, since 1889. A success that reflects a deep sense of tradition and innovation at the same time. In 2008 the re-positioning of the Bahlsen brand by a packaging relaunch was started. The new packaging design clearly states the position of the Bahlsen products within the high end segment, setting them apart from other brands. The Bahlsen relaunch project themed "Genusshaus" hit the whole product range, be it rotogravure printing, flexo printing or offset designs. Harmonization and the use of five consistent printing colours for all printing technologies resulted in a standardisation and an optimal printing workflow, and in turn in reduced costs. In the end the real added value realized was a higher brand value. To highlight the premium character the savings were re-invested in an additional gold spot colour for the packaging printed in rotogravure or flexo. The rotogravure part was mainly done with direct laser cylinders in order to ensure best printing results of the smooth vignettes of the logo and in the back. The relaunch with all in all 200 Offset (primary and secondary packaging), 120 rotogravure, 15 Flexo designs was realized by Bahlsen's long-term pre-press partner Janoschka who supplies Bahlsen since over 15 years with artwork, repro and the main part of printing tools.

---